[Y]ou must not manipulate the bird!
So says social media company Twitter. In an announcement last week, Twitter asked its users to obey its trademark usage policy, to the tune of a graphically enhanced set of guidelines.
But users shouldn’t really be surprised by this. Trademark owners MUST, I repeat MUST, monitor usage of their mark portfolio to this degree or otherwise risk losing protection. So to the author of the article and those that complain about the new guidelines: don’t blame Twitter, blame the law. Twitter is just doing what is necessary under the law and, to be honest, I am surprised they didn’t institute guidelines like this sooner.
Take a look at those policies and tell me if they are realistically doing anything that Twitter isn’t asking of its users. Go on…I’ll wait… Continue reading